MANILA, Philippines, June 2026 — Across the country, more Filipinos are discovering the joy of movement, competition, and community through sports at SM Supermalls.

From runners and cyclists to pickleball players, skaters, bowlers, fitness enthusiasts, and aspiring athletes, a growing number of Filipinos are embracing active lifestyles through SM Active Hub—a nationwide movement that transforms SM malls into accessible destinations for sports, wellness, and recreation.

Through its extensive network of programs and activities, SM Active Hub gives millions of Filipinos opportunities to learn new sports, develop their skills, compete, and connect with fellow enthusiasts, creating one of the country’s largest active lifestyle communities.

From April to June alone, SM hosted more than 3,500 sporting and sports-related events nationwide, reinforcing its role as a platform that makes sports more accessible to communities. From beginner clinics and grassroots programs to tournaments and large-scale sporting activations, SM continues to encourage Filipinos of all ages to stay active and pursue their passions.

Where Every Athlete’s Journey Begins

At the heart of SM Supermalls’ sports ecosystem is a simple belief: every athlete needs a place to begin.

Through sports programs, tournaments, fitness activities, and community events held across its malls nationwide, SM provides opportunities for Filipinos to discover new interests, improve their skills, and experience the excitement of an active lifestyle.

Leading this movement are the SM Sports & Leisure Centers, which introduce aspiring athletes and enthusiasts to various sports through seasonal training programs. Under the banner “Where Winning Begins,” participants gain access to professional coaching, quality facilities, and opportunities to build confidence while strengthening their skills.

From the ice rink and bowling lanes to archery ranges and other sports facilities, these programs help beginners take their first steps while developing discipline, focus, teamwork, and determination.

“Every champion starts somewhere, and for many young Filipinos, that journey begins with access, opportunity, and the confidence to try,” said Joseph Francis V. Silva, Senior Assistant Vice President for Operations of SM Sports & Leisure Centers.

He added, “Sports teach more than technique. They build discipline, resilience, teamwork, and character. Our goal is to make these experiences accessible to more Filipinos and help nurture the next generation of athletes.”

Building a Nationwide Active Lifestyle Movement

The growth of SM Active Hub reflects SM Supermalls’ commitment to bringing sports closer to Filipino communities.

By transforming mall spaces into venues for sports, wellness, and recreation, SM creates environments where people can discover new activities, pursue personal goals, and connect with others who share their passion for movement.

From skating rinks and bowling centers to pickleball courts, running communities, basketball events, and multi-sport activations, SM continues to expand opportunities for Filipinos to participate in sports at every level.

“Sports have the unique ability to bring people together, inspire healthier lifestyles, and build stronger communities,” said Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls.

“Through SM Active Hub, we’re transforming our malls into spaces where people don’t just shop or dine—they move, compete, learn, and connect.”

He added, “What began as individual sports initiatives has grown into the Philippines’ largest sports communities. Every run, every game, every training session, and every event creates opportunities for Filipinos to pursue their passions and become part of something bigger.”

More Than a Mall: A Destination Where Champions Grow

Today, SM Supermalls continues to redefine the role of malls—not only as destinations for shopping, dining, and entertainment, but also as places where communities gather, talents are discovered, and athletes begin their journeys.

Through SM Active Hub, every match, training session, and sporting experience becomes an opportunity for Filipinos to move forward, challenge themselves, and be part of a growing nationwide community.

To discover upcoming sports events, programs, and activities, visit SM Active Hub through the SM Malls Online app or SM Supermalls’ official channels. From active lifestyle experiences to Gala to the Max and other Maxed Out Fun moments, exciting experiences await at SM Supermalls.